Brands We’re Loving Right Now: February 2018
A good brand is hard to find…and one that actually stands out is even harder to pin down! Here at Bloguettes, we love to celebrate the brands that go the extra mile, both in their aesthetics and overall identity.
So, in the spirit of good branding, we’ve decided to start a series on the blog where we highlight our top brand picks for the month. We’ll be telling you all about what makes them so great and how your own brand can learn from their example. We hope these brands leave you feeling just as inspired as we are!
Herbivore Botanicals
This up-and-coming beauty brand focuses on creating amazing, effective, and pure products for their customers. Herbivore Botanicals started out in a couple’s kitchen in Seattle and has since expanded into a million dollar company that is now being sold in stores across the country such as Urban Outfitters, Sephora and Nordstrom.
Why We Love Them:
Dreamy Packaging: Their product packaging is feminine and luxurious. We love the pastel color palette and the crystal inspirations. Because this company focuses heavily on their aesthetics, it has become part of their brand identity. You can spot their packaging from a mile away!
The Blog: Herbivore Botanicals has their own blog attached to their online shop, which features interviews with specialists, beauty tips, and in-depth profiles of their products.
100% Vegan, 100% Natural: This brand knows their market! By heavily promoting the healthy way to stay beautiful, they tap into a huge population that swears by products that are good for both the body and the earth.
The Sill
This garden center is located in the heart of New York City, and it’s to die for! From its sleek design to its in-house gardening workshops, The Sill is the place to get your indoor and outdoor plants, whether you’re just testing out your green thumb or you’re already an advanced planter. Plus, their online store ships to everywhere in the United States and offers handmade pottery planters and accessories.
The Sill stands out from other companies in their industry because they’ve created a lifestyle that their audience subscribes to. It’s more than just a place to get plants–they’ve gone above and beyond with their marketing to show people how the plants can fit into their life.
Why We Love Them:
Quality Product Photography: The photography of the plants offered on The Sill’s website stay within a common theme and are consistently clean and modern. We also love the unique scrolling options offered for the product photos.
The Instagram: The Sill’s IG gives us so much plant inspo! Keeping with the modern feel, their feed showcases plant-filled cozy bedrooms, fresh bathrooms, and of course, window sills! They also offer frequent collaborative contests and engage followers in giveaways. We love how they incorporate user-generated content into their feed!
Weekly Workshops: The Sill offers weekly workshops at their two NYC locations. In these workshops, experts teach attendees the basics of plant-care and gardening upkeep.
Soma
This water company started out with their eco-friendly filtration systems, and has now expanded into sustainable water bottles and pitchers. We love the message behind Soma — it focuses on using eco-friendly resources for their materials, which makes the products good for the environment and for their customers!
Why We Love Them:
Their Mission: Soma partners with ‘Charity: Water’ to bring clean drinking water to those in need. A percentage of each purchase goes straight to the foundation to fund their projects!
Their Materials: Soma uses renewable plant resources to make their products, and they continue this eco-friendly theme throughout their entire business plan by sticking to sustainable packaging, office supplies, and labor ethics.
Brand Photography: We love Soma’s photography throughout their website and social media accounts. With just one look, you can tell that each photo is carefully crafted with the brand in mind. Sticking to a fresh and simple theme, they also incorporate images of their products photographed into real lifestyle environments.
And that’s a wrap! We hope you found inspiration by checking out these amazing brands.
If you’re looking to create a one-of-a-kind brand of your own, contact us at welacreativestudio.com! We’d love to work alongside you to turn your branding dreams into a reality.
