How to Use Pinterest to Drive Traffic to Your Blog

Pinterest is a social frontier booming with possibility. Even at its inception, this visually-driven platform offered something others couldn’t: a beautiful cataloging system.

Now, Pinterest is bustling with tags, boards, links, and more, all ready to make your business and blog even better! Here’s a rundown of some of the best ways Pinterest can help drive traffic to your blog:

How to Use Pinterest to Drive Traffic to Your Blog

Get a Detailed Look at Your Audience

Chances are, you’ve studied up on your blog’s readers. You know where they live, what they do, and where they spend the most time on the internet.

If you’ve studied up on your readers and where they hang out online, you also know that they more than likely have a Pinterest tab open on their laptop or the app hanging out in the background of their phone! They peruse inspiration for hairstyles, web design layouts, and vegan recipes, while simultaneously uploading their own favorite shots, including products, places, and people.

The consistent tandem of pinning and uploading makes this site a hotbed of social happenings at all hours of the day! When creating blog content and pins for your posts, keep in mind your audience and their pinning behavior. What boards do they follow? What do they re-pin? By doing your Pinterest research, you can get a better look at your audience and their likes and dislikes.

Create a Blog Board

A great way to categorize your blog content on Pinterest is to create a board specifically for your posts. We recommend naming the board after your blog. By doing this, it gives pinners an easy way to view all of your blog post pins at once!

Wela Pinterest

Create Lifestyle Boards

Chances are, you probably already have several boards on Pinterest where you pin things you love! So, go in and make sure your content is categorized into boards that complement your brand and your market. This will tell the story of your brand in a way that’s visually appealing and engaging. Be sure to post related links back to your blog as well! When doing this, just make sure that your blog article fits well within the board and while it’s alright to cross-pin your content to different boards, try not to do this too much so you don’t look spammy to your followers.

Wela Pinterest

Extend the Life of Your Content

Have you ever posted your blog on several social platforms, with several new images or descriptions? Have you ever wished there was a more passive way to get fresh eyes on a post you’ve dedicated serious hours and research to? Enter Pinterest. By pinning your blog posts with various images, they’ll be repinned, giving them a new lease on life each time.

Here at Wela, we recommend creating multiple pins for each blog post. For our own blog posts, we create one with one of our stock photos and another with a simple background. This way, we can appeal to different audiences and extend the life of our posts.

Jenna Kutcher Pinterest

Boost Organic Engagement

By promoting your blog posts on Pinterest, you can reach an entirely new audience of Pinners!

The organic engagement you receive around your Pinterest account can turn into loyal followers of your blog. If they like your content enough and decide to follow you, this might lead to them subscribing to your newsletter and even following you on other social channels!

Keep in mind that in addition to posting great content, it’s also important to engage. Here are some simple ways to engage and keep your account active:

Pin content that’s high-quality and relevant to your niche
Pin often and consistently so you appear in your followers’ feeds
Follow those who follow you!
Re-pin, like, and comment on your followers’ pins
Re-pin content from industry leaders

Look-A-Like Advertisement

Paying to play is tricky on most social platforms as paid advertisements stand out like a sore thumb. However, Pinterest makes it easy to blend your promotions in among your other pins and boards, making your followers feel more comfortable browsing your rich pins.

Promoted pin by LuLus

Pinterest also recently launched video ads, which provide another way to engage your audience. Nearly 52% of marketing professionals name video as the type of content with the best ROI!

Keep an Eye on Insight

As you know, writing a blog post is the bulk of the work. However, there is still work to do after it goes live. A few days after the blog is up, look at the analytics of your post. How did your SEO perform? What was the click-through? After you’ve looked at your blog analytics, hop over to Pinterest where you’ll get a deeper dive.

A business Pinterest profile allows you to understand where your traffic is coming from, which pins encourage readers to go between your platforms, and how you can work toward better numbers in the future!

Between navigating the ever-changing social media landscape, writing beautiful blog posts, and creating thoughtful marketing strategies, growing your business can require all-nighters, lots of coffee, and little organization. But Pinterest’s ease of use, passive marketing abilities, and always-growing audience you’ll gain new insight every day!

Interested in boosting your social engagement? Contact us at Wela Creative Studio to learn more about the social media services we offer!

Taylor Toledo Taylor Toledo is a marketing consultant in Northern California. She loves creating content, consulting on social media tips and tricks, and providing communications services for multiple industries. She believes that there is enough success for everyone and strives to be a part of a community bigger than herself. When she isn't meeting with clients or working furiously on a communications campaign, she's planning her wedding and winding down with friends at happy hour!