How to Write a Compelling Instagram Bio for Your Business

How to Write a Compelling Instagram Bio for Your Business

Photo from Stock That Rocks

If an Instagram bio doesn’t seem like an essential business tool, think again! In a mere 150 characters, you can introduce yourself to users, explain your company, and direct your audience to even more of your precious content.

These bios are the definition of short and sweet! They force you to get right to the point of who you are and what you do. They’re also, typically, the first thing people view when visiting your page and may just be the deciding factor between a follow and a back arrow. It’s crucial your bio captures users’ attention and makes a striking first impression!

We’ve curated a list of items to include in your bio that’ll up your Insta-game and keep your audience intrigued with all you have to share! Give it a read below.


How To Write An Instagram Bio


Your Name


As basic as this piece of information may seem, it’s essential your bio includes the full name of you or your company! People usually search for you by your name, rather than your Instagram handle.

Keep in mind that the platform only takes your name and username into consideration in search queries, rather than other pieces of information, such as your profession or location.

Dedicating space for your name or company name will ultimately make your profile more searchable. Not to mention, it also lets users know a page actually belongs to you!


What You Do


Instagram is often used as a portfolio of sorts for companies and influencers! Because your bio serves as an introduction to your page, be sure to explain what it is you or your company do. This is your chance to tell the world what you’re known for!

Showcase any unique skill sets or talents followers would be interested to know about. The platform is meant to be light-hearted, so don’t be afraid to exhibit both your personal and professional sides. Viewers enjoy seeing a mix of content, and your bio is an opportunity to tell them what they can expect from your feed.

Perhaps you’re a graphic designer who’s also a coffee connoisseur or an event planner who loves the outdoors. Including these facts gives the world a glance into your life!




Keywords are a simple way to give your account more focus. They lay out exactly what’s important to you and what your main points and interests are. Although these terms won’t increase your searchability, there’s a great chance they’ll up you’re engagement.

When you start brainstorming a list of keywords for your bio – whether it be personal, professional, or both – think about your core values. Including these will help you connect with your target audience as users will have a better understanding of who you are and what you have to offer.

Here at Bloguettes, we have a list of words that describes who we are as a company. Although we don’t include keywords in our Insta bio, we often refer to them to ensure our feed reflects us in the most accurate way possible.

These words include...
  • Collaboration

  • Witty

  • Innovative

  • Optimistic



Instagram allows users to include one clickable link in their bios! Take advantage of this feature to direct followers to even more content on your blog or website.

Tools, such as Planoly and Linktree, exist to help optimize your posts. These links house all the content you want to share with followers in one place, giving it a longer life than it has on your feed.

These tools also come in handy in regard to content management. They allow you to write captions, schedule posts, track comments, and analyze your metrics. It’s no wonder we love using them so much!


Contact Info


Make it simple for followers to further connect with you by including your contact information, either through clickable links or text in the bio! Your email address, company phone number, or physical address are, of course, essentials.

Go a step further by including your other social media profiles. This is a great way to establish cross-channel engagement and make sure your brand is seen!


Get Creative


There are hundreds of millions of people with Instagram accounts! Put on your thinking cap and get creative when putting yours together so it stands apart from the crowd.

What to include...
  • Emojis: Emojis are a fun way to incorporate imagery into your bio. They also space out text and give your feed a bit more personality!

  • Spacing: Line breaks make your information more consumable for users. To create them, type your bio in the desktop version of Instagram and hit “Return” to make the spaces.

  • Branded hashtags: Come up with a hashtag for your brand and stick it in your bio! This will help followers get in the habit of using it in their posts and, therefore, drive up your engagement.

  • Unique font: Customize the font in your bio to match your personality or company culture. Use apps like Textizer to sift through various text types and find the one that is most you!

Once your bio is in tip-top shape, don’t forget to top it off with a high-quality profile picture, whether it be your headshot or company logo.


Bios We Love

As you can tell, there are many ways to spruce your Instagram bio up and utilize it as an effective branding tool. We can’t wait to see all your stunning new bios. Post a link to your Instagram below so we can take a peek at it!

Need help with your social media strategy? Contact us at Wela Creative Studio to learn about our social media consulting services!

Emily Taylor
is the Editorial Intern for the summer 2018 semester! She uses her passion for writing as a way to express herself and connect with others. Emily is a third-year student at Arizona State University majoring in journalism and minoring in fashion. She can be found exploring flea markets, surfing Pinterest, and writing in coffee shops during her free time.