Social Media Updates You Might’ve Missed: March 2018
Another month, another round of social media updates! During the month of March, each one of our fave social media platforms stepped up their game. From Twitter’s new bookmarking feature to Pinterest’s new Automated Shopping Ad tool, this month’s updates are worth checking out!
Read along as we walk you through each update and how they might impact your brand:
Snapchat
Snapchat will now allow you to directly tag your friends in your Snapchat Stories! Unlike the tagging option before, the “@” used will now activated a “swipe up” option where viewers will be able to directly add the account tagged.
Facebook added a Breaking news label to show current, trending events in real time.
Voice Clips
You can now add your own ‘micro podcast’ to your next Facebook post! Facebook is testing out the option of voice clips instead of the traditional text-based posts.
Job Posts
Facebook is introducing a “Jobs Dashboard” where businesses will be able to post their recent openings. Job seekers can also directly apply for the posted jobs from the information that is already listed on their profile.
Messenger Lite App Video Sharing
You can now make video calls through Facebook’s Messenger Lite app. Starting a video call is simple, here’s how you can do it yourself…
Steps to start a video call:
Open an existing conversation or find the person you’d like to start the chat with in your contacts
Click the video camera icon in the upper right corner to start a video call
If you’re in an audio call and would like to switch to a video call, tap the video icon in the bottom right corner of the screen – it’s that simple!
Post Scheduling Via Hootsuite
Finally! An Instagram scheduling platform that actually publishes your content directly to the app. Hootsuite is teaming up with Instagram to create a scheduling app that enables the user to create Instagram content and manage all accounts in one place. Currently, the update is only available to larger businesses, but there is talk of expanding the service to all accounts in the future!
The video tutorial below explains this feature more in detail:
Bookmarking Feature
Twitter is adding a new feature that will allow you to privately save tweets in an archive-like format. To save a tweet for later, simply click on the post’s share icon to access the Bookmark adding options.
Webinars
Pinterest is now launching a set of educational webinars that will be accessible to any of its users. The sessions are targeted towards marketers who are interested in utilizing the platform to its full capacity.
Shopping Ads
Pinterest’s Automated Shopping Ad tool is now opening up to new marketers. Instead of just tackling large companies, the expansion of the tool is set to give Pinterest a leg up in the marketing world.
And that’s a wrap! What are your favorite social media updates from this past month? Let us know in the comments below!
