What Is Brand Photography?
We all know the benefits of having quality photography in a business, but what about photography that supports the actual brand? In today’s saturated market of digital brands, it’s important that your company’s visuals stand out among the rest as much as possible!
In this post, we’re talking all about what exactly brand photography is and how to utilize the branded content in order to boost your business’s overall image and personality. While good photography is always important, images that also stay true to your brand are a must when building a memorable and consistent business!
What is Brand Photography?
Brand photography is a crucial step in the branding process, as it acts as the “visual glue” after your logo and website designs have been created. Your photography must be in tune with the essence of your overall brand in order for your business to keep a reliable theme. For example, if your brand is fun and playful, you might want to consider sticking to a colorful or whimsical photography style. In contrast, if your brand is modern and elegant, you should keep to neutral tones and simple imagery.
Brand Photography Is Used In:
Social Media Posts
Profiles and Employee Headshots
Digital or Physical Newsletters
‘Behind The Scenes’ Content
Product or Service Photography
Why is Brand Photography Important?
We are visual beings, and we are drawn to aesthetic or eye-catching images every time we open our laptops or unlock our phones. Having photos that are on-brand not only draws new customers in, but should also remind them of your business if you keep things consistent. Your visuals directly represent your brand, so it is essential to select one style of photography that works best with your vision and stick to it!
Having successful brand photography also allows your audience to really visualize what your brand’s message is and what personality it has. If your photography stays true to your vision, customers will feel as though your brand is familiar and dependable. When your photos accurately represent your brand, your business is more likely to be taken seriously and will often be chosen over the brands that lack the same consistency.
Product photography has become increasingly important over the years. Online shopping is at an all time high, and “retail e-commerce sales worldwide are forecast to nearly double between 2016 and 2020”. Even when items are bought in-store, “more than 80% of shoppers conduct online research” before purchasing.
Of those online shoppers, studies also show that “more than half think that product photos are more important than product information, reviews, and ratings”. Without quality product photography, your brand might be missing out on capturing (and keeping!) the attention of such a growing industry.
How Can I Get Brand Photography?
One of the more popular options for acquiring brand photography is to hire an in-house photographer. The benefit of this arrangement is that the photographer will already know the ins and outs of your brand because they are surrounded by the aspects of your business every day.
Another option is to partner with a photography or branding agency. In this choice, the benefit comes from the broad general knowledge of brand photography that the agency will have from previous projects. However, when partnering with an outside source it is important to make sure that their team fully understands your brand.
Finally, you might just choose to stick to stock photos for your brand photography. The disadvantage of this option is that you may not get exactly what you are looking for in these pre-taken images. It is key that you don’t just go for the cheapest option when it comes to stock photography; pick ones that are going to best represent your brand and services!
Examples of Successful Brand Photography
Teapigs is all about showing the customer just what they are getting. They keep to their fun yet natural branding strategy with clean product photography and close-up shots of their tea blends on their social media accounts.
Even the product photography shown on their site stays true to their rustic and traditional brand. This dreamy kitchen decor store utilizes props and similar editing styles to keep their images consistent and interesting.
Primally Pure has recently worked with Bloguettes to produce a fresh and modern photography style that best fits their brand personality. From their product photography to their headshots, this business is persistent when it comes to keeping their visuals on-brand.
Are you in need of brand photography for your business? Contact us at welacreativestudio.com today to learn more about our Brand Photography Services here at Wela!